Case study · Website redesign
A modern home for
digital transformation.
A full redesign of the Dynamic X homepage and brand system, turning a busy, dated page into a bold and scannable experience for its 3D visualisation and automation products.
Before & after
Same content. A clearer story.
What changed
Four moves that modernised the page.
A bolder type pairing
Bricolage Grotesque headlines with Geist body copy replace a single generic sans.
Equal, scannable product cards
Dynamic X Plus and Solutions now sit side by side in matching blue and yellow cards.
No empty placeholders
Blank grey boxes became a partnerships band built from the brand's real pledges.
One consistent logo wall
28 client logos in a uniform greyscale grid instead of mixed boxes and sizes.
Plus copy fixes throughout: "Build for" became "Built for", stray fragments were folded into full sentences and spelling is consistently UK English.
Mobile
Built for the thumb.
Every section stacks into a single column with full-width buttons and the same bold colour blocks.
Brand guidelines
A system that scales.
An 11-page guidelines deck documents the logo, colour, type, UI elements, graphic motifs and imagery, so every future page stays on brand.
